On June 10, 2021 Axel Semrau was honored with the German Brand Award as Special Mention in the category "Excellence in Brand Strategy and Creation Brand Design - Corporate Brand".
- How do we see our company?
- What is really important to us?
- What should we keep?
- What better not?
After an employee survey in the summer of 2019, we redefined and implemented our brand identity. In the process, we found out what makes us special.
Our focus remains the same:
We sense good chemistry!
And in the truest sense of the word: The people behind the technology are our focus.
Above all, it is about the users. High-quality analytical instruments, reliable software and fast sample preparation are the basis. But your requirements determine the solution - not the other way around.
The other people behind the technology are those who assist you with advice. Our team members are specialists in a wide range of fields and develop our technology with expertise, but above all with passion.
The agency smply.gd located in Essen, Germany, understood this profile and developed our new corporate design based on these insights.
A clear design without distraction from the essential:
- New word-image brand
- New color combination
- Clear font
- Black and white imagery
with a focus on "people"
This was rewarded last week with the German Brand Award.
We are very happy about this award and even more about the good cooperation and successful visual implementation of our brand identity!
